How to keep the attention of your customers after the consistent appearance on social media.

Content Marketing

You might hear of content marketing but what is content marketing? Content marketing is a form of marketing focused on creating, publishing, and distributing content for targeted audiences. Content marketing is also the creation of videos or photos that give customers a visual idea of your brand.

It is important to keep the attention of your customers with content marketing after the constant presence of your brand on the internet which have helped you build a following. In most cases, the contents are either free or come with a very low cost to create. At the same time, there are a few things that you should be cautious with are the content should not contain unappealing colours or have too many words and complex messages. The content should be creative, eye-catching and purposeful.

Before creating your content, you have to determine your target audience in order to guarantee your content can grab their attention. Also, your content needs to represent the values behind your business while still marketing your product. Sometimes, you may even present content to proudly convey that you are actually a small business and not a huge corporation.

For an example, a coffee shop post a video on its SnapChat of their barista making a Mocha. Viewers will see this as a personable experience and the video could help you with creating positive branding content.