How Golden Pencil Group of Company is shaping its digital future and implication for society and brands Golden Pencil Sdn Bhd was established on March 2010 with partners specialize in Brand Strategy and Events Management with a personal journey through their digital lives. Our operation team is also fully motivated, enthusiastic, innovative, people-centric, and creative and has extreme leadership skills, we have a total of 22 years experience in the Brand Development & Events Production, which include Design and build production. We have to assist the client to develop brands from startup to global names today. Also, we possess a sound of knowledge and experience obtains through being a design consultant, marketing director or a creative director. In addition, we are familiar with creative design & advertising campaign work that ease us to understand clients even better or works with client agency. Golden Pencil has garner award of International Entrepreneur Excellence award 2016, Malaysia Most Impactful Young Ceo Award 2017, Asia Most Impactful Rising Star Award 2017, SME Business Excellence Award 2017 and Platinum Business Rising Star Award 2017. GNS Brand Revolution Awards 2018, International Brand Digitalization Award 2018, APAC Best Events Management 2018, The Bizz Award USA 2018.

Golden Pencil is aimed to be listed in the coming 3 years of master planning, With Digital Activation solution, Golden Pencil Academy, Interior Design and the main Creative Branding Services that we offer, On the other hand Golden Pencil Using creative as a tools to works and collaborate with Stronger data platform Company from Hong Kong to International and this ensure we are always at the right moment and at the right time for our client. Our Group of Company, which consist of Golden Pencil Hong Kong Branch.



Dato’ Westin Chew graduated in MBA from Anglia Ruskin, Mass Communication and Creative Design as his humble background. He is also the CEO of Golden Pencil International (Branding & Creative Marketing).

CEO of Amazeskin Cosmetic Sdn. Bhd. & Amazeskin Pte. Ltd. (Cosmetic & Consumer Product) and CEO of Ebuy Group International (Technology, Health & Education).

He is talented in branding & creative solution and embarks in his own entrepreneurship at the ages of 21 with success of developing positive outcome for his clients and has developed CBAS and DEA Strategy, which is proven effective in all his branding marketing development for his client in maximizing the core value and positioning of the brand itself.

At Golden Pencil, this has been seen as branding company instead of a conventional service provider company. Westin always add value to create blue ocean market gap for client by using the most advance platform of social media or activation. Identifying a clear gap between competitor and understand the consumer behavioral is the point and position that Golden Pencil has, this has been a strong benchmark milestone for his company in building trust with the group. His groups of companies always puts client objective front ahead and using the experience they have garner for more than 10 years in creative.

He believes in strengthen the group vision, mission, positioning and further collaboration in merging plans with similar industrial will be able to shorten the path to IPO. This evergreen market of creative branding, consumer product, health product and educational is needed in each and every sector of the world, from product to servicing, as a fundamental of the company which is the master mind of high level of understanding in idea spearhead company to move forward. Whereby the future of digital are always ahead of us, and the market are very well depend on data technology. Using creative as a tool to works and collaborates with stronger data platform and this ensure we are always on the right moment and at the right time.

He is also active as the member of Yayasan Sultanah Bahiyah for his merits contribution to the nation, he has shown compassion and charitable heart and was awarded the Esteemed Order of the Crown of Pahang Dato ship conference by His Highness sultan of Pahang and The Exalted order of Crown of Kedah AMK conference by his highness Sultan Of Kedah in 2016 and 2017.

He is setting Golden Pencil mission to uplift and brand Malaysia a greater country and to develop potential platform to retain talented generation from going outbound


Dato’Ethan Chew

Dato’ Ethan hold a MBA from Oxford Institute of Management from Oxford, United Kingdom and currently also a PhD scholar from City University of Macau on his research field in International Hospitality of Management. Dato’ Ethan also actively involved in JCI Lantau, Hong Kong where his contributed most of his social work to societies during his time in Hong Kong. As a Malaysian living abroad, Dato’ Ethan has keep Malaysia close to his heart, where he also contributed and support NGO platform known as Yayasan Sultanah Bahiyah in Kedah, Malaysia.

Dato’ Ethan has great sense of business acumen due to early business involvement in his early 20’, with these he enable Golden Pencil to expend market opportunities to Hong Kong and China.

Dato’ Ethan believe strongly that education will able to empower life therefore he work closely with universities in Hong Kong and Australia to promote greater education in Asia.



JCI is a nonprofit organization of young active citizens age 18 to 40 who are engaged and committed to creating impact in their communities. Active citizens are individuals invested in the future of our world. JCI gathers active citizens from all sectors of society. We develop the skills, knowledge and understanding to make informed decisions and take action.

The APAC Insider Awards are all about bringing to the fore those firms who, through their commitment, enthusiasm, expertise and willingness to do things differently, are rewriting their industry’s rulebook while achieving incredible results, both for their clients and themselves.

We take rewarding the top performers in this region very seriously and each award programme and category has been meticulously tailored to provide a comprehensive overview of the very best each market, industry, and sector has to offer.

SME Association of Malaysia

SME Malaysia was established in 1995 in order to provide support, services, and solutions for SMEs in Malaysia. Comprised of nearly 1 million SMEs, the Association organizes conferences, awards, and exhibitions, including an ASEAN SME Conference. SME Malaysia also supports and annual SME Women Entrepreneur Award.

Most Impactful Awards (MIA)

Most Impactful Awards (MIA) aim to recognize Asia and Malaysia outstanding SMEs or entrepreneurs, whereby upholding outstanding brand management and extraordinary pragmatic entrepreneurship.

Their perseverance and entrepreneurship reflect a good model to others, and deserved to be awarded. Asia has recorded a population of 4.1 billion and the SMEs accounted for almost 97 percent from the total number of enterprises. The ratio shows that SMEs is the major contribution towards national economy growth.