Top 4 Key Ingredients of the Successful Brand
It is normal that you may felt confused when you just started to do branding. Actually, there are key aspects that you could consider when you are defining your brand.
1. The Big Idea
The big idea is perhaps a catch-all for your company or service. It should include all the information such as what makes you different, what you offer, why you’re doing it and how you’re going to present it.
It also a concept that holds together an otherwise disparate set of activities. Ideally, it will inform everything you do, big or small, including customer service, advertising, a website order form, staff uniforms, corporate identity, perhaps right down to your answer machine message.
- How can your brand stand out?
- What is your offer?
- What makes your product or brand different?
- What is your ‘personality’?
- What do consumers want or need?
- Is there a gap in the market?
You will need to look very carefully at your own business and the marketplace around you by asking the question above in order to pin down your own big idea.
Creating a vision for your company means that you need to think about the future, where you want to be and looking at ways to challenge the market or transform a sector.
A vision may be (more…)
What kind of brand can capture people?
Besides the promotion you have done for your brand, do you think of the criteria that could help your brand capture people?
1. Be omnipresent
Brands have to be in all place to catch those fleeting moments of attention—even partially—of their consumers. Your created content has to spread to whatever platform that your audiences in order to reach them when they are ready to listen. Facebook, YouTube, TV and whatever new platform—it’s about being there during that three-minute wait for the subway or during the commercial break of a favourite TV show, except on Facebook because they decided to check their phone.
2. Serve, don’t control
As a brand, you have to serve your audience where there are and with what they want. You have no longer control your audiences. Customers don’t care if you are more convenience or could make more profit, they only care their own business and grab whatever they want at their moment of need.
For an example, (more…)
How to make your brand successfully retain in a market?
There are so much brand in the market and there are more coming out everyday. So, how could you make your brand stay retain in a market and not being eliminated by your competitors?
1. Sell convenience.
Everyone like comfort and accessibility especially customers. It is important to find innovative ways to make your products and service available and easily accessible.
Look at McDonalds now! They continually upgrading their facility to ensure customer comfort. For example, in some outlet you can buy your meal at the machine and collect your meal at the pick up counter which is more convenience and systematic.
2. Get personal
Nowadays, it is not only about knowing your customers. You have to know your customers on a personal level by humanizing your brand which let your customer feel like they are relate and interact with it like it’s a person. For example, send them messages on their birthdays or emails to them start with their first names.
For your long-term customers, send them personalized and (more…)
Why do we need to know about branding? What can branding do?
We have talked about branding a lot but do you ever think of why we need to do branding? Why branding is important? And the most important question is, what branding could do for our brand?
1. Branding Gets Recognition
Branding is important to a business. Why? It is because branding is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding as it is considered as the basic image of the company to the consumer. Hence, logo design should be powerful and easy to remember.
2. Branding Increases Business Value
Branding act as an important role when you trying to generate future business. Your business value gets to increase by having a strongly established brand. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
3. Branding Generates New Customers
Strong branding created a positive impression of the company to the consumers. They will more likely to do business with you because of familiarity and assumed (more…)
What does the successful brand do for branding?
We know that branding is not easy but there are still many brands that are successful but What have they done to make their branding successful?
1. Really know their audience
Customers are your real boss. For the successful brand, they not only know about their customers but understand them. The successful brand completely understands their customers on an emotional level and this could help them to gain customer loyalty to their brand. Customer loyalty is an important factor for the brand to stay in the market and not easily get lost in a sea of marketing jargon.
2. Standing for Something
This does not mean that the brand has to support a political movement or voice out for an issue. It is just simply mean that a brand should have their own idea or ideal behind. For an example, Nike stands for determination. So, Nike always tells you to “Just Do It” and all (more…)
Top 3 Reasons Why Your Brand Fails
You may think that branding is an easy stuff to do but the fact is you are wrong! Branding is not as easy as you thought and even some brands fail in brand building. WHY?
1. Over Confidence
Don’t think that only small brand will fail in branding, those big and successful company will also fail in branding. Why? They will be over-confidence due to their strength and past victories. The over-confidence lead them into complacency that they feel reluctant in trying new strategies. Sometimes, they even don’t care about their current or prospective competitors and can’t see their weakness which is really dangerous.
2. Position Amnesia
Amnesia is a disease that your brain gets damaged which led you lost your memory. Then, what is Position Amnesia? Position Amnesia is when a brand forget what is their brand stands for and tries to experiment with its identity and positioning to an extent which is totally different from their own stand. This could result in brand failures
How to keep the attention of your customers after the consistent appearance on social media.
You might hear of content marketing but what is content marketing? Content marketing is a form of marketing focused on creating, publishing, and distributing content for targeted audiences. Content marketing is also the creation of videos or photos that give customers a visual idea of your brand.
It is important to keep the attention of your customers with content marketing after the constant presence of your brand on the internet which have helped you build a following. In most cases, the contents are either free or come with a very low cost to create. At the same time, there are a few things that you should be cautious (more…)
How to make an impact brand yourself utilizing small budget.
Consistent Social Media Presence with a right positioning of your brand .
Social media is the best way to spread your content as it is essentially, free to use. Also, your ‘followers’ may help you spread your content by sharing it on their social media, which is the new word of mouth but not many have success using it, the trick is to plan a correct positioning of your brand, the value of your brand. Social media could also help you reach out to the consumer at all ages as they are using social media whether it be Facebook, Twitter, Instagram, or the widely popular, Snapchat. Other than that, social media is the fastest way you can get information and engage with your existing customers. Also, it is easier for you to reach out to potential customers.